Daily Archives: September 28, 2017

ADOT’s blue logo signs benefit businesses and highways

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PHOENIX ‒ Thanks to some creative thinking several years ago at the Arizona Department of Transportation, those blue logo signs along state highways are doing much more than helping you find a restaurant, gas station or hotel. They’re helping fund highway improvements while offering businesses a cost-effective way to promote themselves.

While many states use contractors to manage logo signs, Arizona is among those with their own programs. Operated since 2012 through Arizona Highways magazine, which is part of ADOT, Grand Canyon State Logo Signs has to date netted about $5 million for the State Highway Fund.

“We have approached this as a business without losing the community service aspect that is part of serving in a public agency,” said Bob Allen, chief financial officer of the Grand Canyon State Logo Signs program.

This fiscal year, the State Highway Fund may receive as much as $2.5 million from logo signs.

Advertising rates, based on average daily traffic counts, are posted to GrandCanyonStateLogoSigns.com. In areas where demand exceeds the six available spaces on a sign, businesses are invited to bid for placements. After the bidding, bid amounts are posted to let future bidders know what to expect.

The program has been a hit. For example, just three companies bid for space on one Phoenix area sign in 2013. In 2016, 11 companies made bids. In 2017, there were 22. The total amount bid for the sign grew from $12,400 to $92,770 in just four years.

“Dollar for dollar, the blue freeway sign program is one of the most-affordable programs there is in the market,” said Jason Kveton, who operates Culver’s franchises in the Phoenix area. “I don’t think there will ever be a year we do not try to stay on the sign.”

And once businesses sign up, they stay. The program’s retention rate is 95 percent.

Bob Borenstein of Chompie’s Deli and Bakery said he likes having his company’s name on the signs and also likes that proceeds go to the State Highway Fund.

“It’s great to know that the money we’re spending is actually going to the construction of new roads or upkeep of these roads,” Borenstein said.

County Parks and Recreation Receives Natural Resource Award

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FLAGSTAFF – Coconino County Parks and Recreation (CCPR) received the Natural Resource Award from Arizona Parks and Recreation Association for Rogers Lake Recreation improvements. Since 2011, CCPR has been incorporating recreation improvements at Rogers Lake County Natural Area while celebrating sustainability with residents and visitors.

Enhancements to the natural area were intended to engage the visitors and designed sustainably by using repurposed materials. The award acknowledges the hard work, ingenuity and dedication that CCPR staff has made.

“I’m proud of our Parks and Recreation team for the work that they do and congratulate them on their award and recognition from the Arizona Parks and Recreation Association,” said Chairwoman of the Board of Supervisors, Liz Archuleta. “Striving for a healthy, close-knit community, while taking steps to improve the environment is something that we take great pride in at Coconino County.”

The awarded sustainable features completed by CCPR staff in the natural area in 2016 and 2017 include:

  • A watchable wildlife viewing platform that overlooks the lake.
  • A 6-mile trail system and two trailheads with parking at the county natural area.

Other environmentally friendly improvements CCPR has made to the natural area include:

  • A ramada structure built from recycled lumber that diverts rainwater to a water feeder for birds, bats and small mammals.
  • Two trailheads and parking lots made from milled asphalt that came from a Highway 89A alignment project near Fort Tuthill County Park.
  • Trail surface made from repurposed, engineered crushed stone originating from a renovation project from Flagstaff Pulliam Airport.

Please visit the improved county natural area for some watchable wildlife opportunities during the fall season.