PHOENIX – As drivers take to Arizona’s highways over the holidays, Arizona Department of Transportation rest area Safe Phone Zones sponsored by GEICO encourage motorists to pull off the road before using smartphones for talking, texting and more.

“Even a moment’s distraction can be deadly,” ADOT Director John Halikowski said. “We are at our best as drivers when we are focused on the road, rested and sober. Using Safe Phone Zones at rest areas allows drivers to stay connected in a safe way.”

Taking your eyes off the road, hands off the wheel or mind off the task of driving is a hazard, regardless of the reason for doing so. Texting while driving is an especially great concern because it distracts visually, manually and cognitively. During the 5 seconds a person can look away from the road to send or receive a text, a car going 55 mph can travel the length of a football field.

The ADOT partnership began in 2014, with GEICO sponsoring Safe Phone Zones at 14 rest areas to encourage drivers to safely and conveniently use their phones and other mobile devices for calling, texting, navigating and accessing mobile apps. Signs bearing the GEICO logo alert motorists to Safe Phone Zones at each rest area.

GEICO has similar partnerships with Florida, Illinois, New Jersey, New York, Virginia and Texas.

More facts and tips on ways to avoid distracted driving can be found at SafePhoneZone.com as well as at Geico.com/More.